The Blowdown
On Franchising

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Hi there. So you’re interested in a Drybar franchise. Sweet! Below you’ll find a whole bunch of helpful information about us, Drybar and what it takes to become a Franchisee. Plus an application at the bottom of the page.

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What Is Drybar

Let’s start with what Drybar isn’t.
Drybar is not a hair salon.

Drybar is an innovative new concept in the multi-billion dollar beauty industry and is hailed by Entrepreneur Magazine as one of the 100 best newideas of 2010. Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a shockingly affordable price.

Our tagline says it best:
No cuts. No color. Just blowouts®

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Customer Love

Customer love Customer love

Before Drybar, women had two not-so-great choices when it came to getting a blowout:

  1. Begrudgingly pay $80-$100 at their regular hair salon.
  2. Endure a less expensive experience at a discount chain like Fantastic Sams.

Drybar finally gives women a third option: a salon-quality blowout, in a fun, beautiful environment, all at an amazing price. You can see why people get hooked.

A Brief History

Alli Webb, a long time professional stylist, conceived the Drybar concept to fill the huge demand for a professional, affordable blowout in a comfortable and fun atmosphere.

To bring her vision to life, she partnered with her husband Cameron, a creative director at Secret Weapon Marketing, her brother Michael Landau, a former long-time marketing executive at Yahoo, and architect and designer Josh Heitler of Houston Heitler Architects.

It became clear immediately after opening that this type of concept was very long overdue.

Check out the rest of the gang!

Alli Webb, a long time professional stylist, conceived the Drybar concept to fill the huge demand for a professional, affordable blowout ina comfortable and fun atmosphere.

To bring her vision to life, she partnered with her husband Cameron, a creative director at Secret Weapon Marketing, her brother Michael Landau, a former long-time marketing executive at Yahoo, and architect and designer Josh Heitler of Houston Heitler Architects.

It became clear immediately after opening that this type of concept was very long overdue.

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Become A Franchise

We award franchises based on qualifications including, but not limited to:

  1. net worth of $1,000,000 and liquidity of $350,000
  2. commitment
  3. retail or hospitality experience
  4. integrity
  5. energy and enthusiasm
  6. general compatibility with the concept

Above all, we’re looking for people who share our obsessive dedication to over-the-top customer service. It helps, but is not required, if you or someone on your team have some hair-related experience. You will also need to be able to make a fairly significant financial investment. Building a beautiful Drybar doesn’t come cheap - the initial all-in cost to open a Drybar ranges from $581,070 - $1,239, 360.

We’re looking for people who share our obsessive dedication to over-the-top customer service. It helps, but is not required, if you or someone on your team have some hair-related experience. You will also need to be able to make a fairly significant financial investment. Building a beautiful Drybar doesn’t come cheap - the initial all-in cost to open a Drybar ranges from $468,430 to $1,050,470.

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We prefer operators who will be actively involved in their first store, and not just ask for daily cash counts from Anguilla. We also need the right fit for your proposed location that doesn’t conflict with existing plans.

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Site Selection

Finding great locations for every Drybar is a collaboration between the franchisee, our corporate team, and our preferred real estate partner, The Greenberg Group, who specializes in retail tenant representation.

Their clients include brands such as Vince, Gucci, Lacoste and Steve Madden. While we don’t require our franchisees to use

‘em, we do recommend it. In addition to being very good at what they do, they also know our brand very well and will be a valuable resource as you seek out a location for your Drybar.

When it comes time to start the process, we’ll share lots of information about our target demographic. But we’re quickly learning that it’s pretty much women with hair.

Finding great locations for every Drybar is a collaboration between the franchisee, our corporate team,and our preferred real estate partner, The Greenberg Grop, who specializes in retail tenant representation.

Their clients include brands such as Vince, Gucci, Lacoste and Steve Madden. While we don’t require our franchisees to use ‘em, we do

recommend it. In addition to being very good at what they do, they also know our brand very well and will be a valuable resource as you seek out a location for your Drybar.

When it comes time to start the process, we’ll share lots of info about our target demographic. But we’re quickly learning that it’s pretty much women with hair.

Design & Construction

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The award-winning firm of Heitler Houston Architects will provide comprehensive services necessary to design and coordinate construction of your Drybar, including space planning, design, construction documents, and the option to help the bid process and support during construction.

We have negotiated a flat fee for design and architectural services for each new Drybar location, which is well below the industry standard for work of this caliber.

Training & Support

We’ll make it super-easy for you to open and operate your Drybar. For example, we provide the following initial and ongoing training and support:

We’ll make it super-easy for you to open and operate your Drybar. For example, we provide the following initial and ongoing training and support:

  • Help finding a location and negotiating your lease.
  • Complete store design, development and construction support services.
  • Full integration with our customized online booking and POS systems.
  • Cost-savings by utilization of our centralized Phone Center for taking appointments.
  • Comprehensive operations manual.
  • Training for 1-3 members of your team in our Southern California locations.
  • Centralized Drybar “media profile” wired to each location.
  • Marketing support and guidance including Social Media, Public Relations, Direct Mail and Promotional Materials.
  • Pre-Opening training at your newly constructed shop.
  • The opportunity to join a group of like-minded franchise partners who will share their key learnings and successes with you.
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Target Markets

Instead of telling you where we are growing, it may be easier to explain where we are not growing through franchising. The following markets will be grown exclusively through corporate ownership. Everywhere else is fair game!

We are currently targeting metropolitan markets with at least 250,000 people within a 30- minute drive time.

Current Excluded Markets
  • Corporate Market
  • Franchise Market
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Start-Up Costs

Okay, enough of the mushy stuff. Let’s talk cash. The start-up costs for a Drybar development is outlined in the following illustration. Yes, we know, there is a huge spread between the low-side and the high-side. Most of the difference will depend on the cost of your construction. Obviously, per-square-foot construction in New York City is vastly different than per-square-foot construction in Nashville, Tennessee.

Type Of ExpenditureAmount
Initial Franchise Fee $50,000
Initial Software License and Set-Up and Services (3 months) $3,175
Call Center Program Set-Up Fee and Services (3 months) $9,390
Security Deposits $9,750 to $60,000
Lease Payments (3 months) $12,375 to $28,875
Leasehold Improvements $300,000 to $750,000
Architect, Engineer, Drawings $30,000 to $45,000
Signage $8,000 to $30,000
Furniture and Fixtures $30,000 to $55,000
Office Equipment, Supplies, Accessories & Customer Touchpoints $3,000 to $6,000
Computer Hardware and Software $18,000 to $25,000
Initial Inventory $30,000 to $40,000
Uniforms $180 to $270
Grand Opening Promotion $20,000 to $25,000
Pre-Opening Stylist Training $5,000 to $10,000
Marketing and Promotional Inventory $4,000 to $6,000
Business Licenses, Permits, etc. $500 to $2,000
Professional Fees $1,800 to $6,000
Insurance Deposits and Premiums (first year) $3,900 to $7,650
Initial Training Expenses $4,000 to $15,000
Working Capital (3 months) $38,000 to $65,000
Total $581,070 - $1,239,360

FAQs

How much can I make as a Drybar franchisee?

The Federal Trade Commission and state franchise sales regulations do not allow franchisors to provide profit projections. However, if you become a qualified candidate, we would be happy to share our Franchise Disclosure Document (FDD). The FDD will highlight our historical sales from our franchised locations.

How much are the royalties and other annual fees?

Our current Initial Franchise Fee is $50,000. Royalty fee is 7 percent of gross sales. Marketing fee is up to 1.5% of gross sales.

Do I need experience in the hair industry?

No. We are looking for individuals who share our obsessive dedication to over-the-top customer service. We can teach you and your team the rest.

How much does it cost to become a Drybar franchisee?

All-in start-up costs range from about $581,070 to $1,239,360 depending on a number of things, including the size and condition of your location. A complete breakdown of these estimated costs is included in our FDD.

Does Drybar offer financing?

No, you will be responsible for financing. We would be happy to introduce you to lenders and financing brokers who are familiar with our business.

How long does it take to open a Drybar?

Each location is different, but the most time-consuming steps tend to be site selection, lease negotiation,build-out (including permitting)requirements, and training. However, we anticipate it will take approximately 6 to 9 months from signing your lease to opening day at your Drybar.

Sign Me Up!

In order to take the next step in opening your own Drybar, we ask that you fill out and return the following application. The information you provide will help us determine if we are a good match for each other. So don’t be brief or shy!

We have a ton of great information—too much for a mobile site, so fill out the form below and we’ll send you a franchise packet with all the materials you’ll need. And if you get a chance, check out the franchise page on our desktop site, for some fun videos and more info about us.