About Us

"Our philosophy is simple. Focus on one thing and be the best at it. For us, that’s blowouts!"
- Alli Webb, Founder

Our Story

Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine’s Boom Brands of 2013, Drybar is based on the simple concept of focusing on one thing and being the best at it: Blowouts. The idea was a natural one for curly haired founder Alli Webb, a longtime professional stylist, who constantly found herself overpaying for blowouts at traditional salons.

In addition to 100+ locations throughout the US and Canada, our growing product line (created specifically for the perfect blowout), is sold through our own shops, as well as Sephora, Nordstrom, Ulta and Bloomingdale's.

Meet The Team

Alli Webb

Alli is our founder and a lifelong blowdry maven. Before becoming a full-time mom to Grant and Kit, Alli had a career in public relations, working with clients such as Faith Hill, Paul McCartney and Keith Urban. She’s a professional hairstylist, trained by Toni & Guy, and spent several years working under the late, great John Sahag in NYC. In 2008, she began a side business called Straight-at-Home, which provided in-home blowouts on a referral basis in LA. When her business and popularity quickly outgrew her one-woman show, she decided to expand and start Drybar. We couldn’t be more proud of Alli’s achievements, which include a 2014 CEW Achiever Award, Fortune’s “40 under 40,” Marie Claire’s “16 Most Fascinating Women,” Cosmopolitan’s “2013 Power List” and Fast Company’s “100 Most Creative People in Business.”

Michael Landau

Michael is the co-founder of Drybar and the executive chairman of our board of directors. He may not have any hair, but what he does have is tons of experience building and growing world-class brands. Michael spent almost 10 years at Yahoo! in numerous management roles, including vice president of Brand Marketing. He is also the co-founder of Ground Break Marketing, a full-service sales and marketing firm that has helped companies such as Starwood Hotels & Resorts, Las Vegas Sands Corp and The Plaza Hotel develop and market mixed-use real estate projects around the world.

John Heffner

John is our big fancy “professional” CEO. Before coming to Drybar in 2013, John spent time with great companies such as Procter & Gamble, Unilever and OPI. But, most importantly, he is one of the nicest guys you’ll ever meet. John is a recipient of one of the highest honors in the beauty industry, the City of Hope “Spirit of Life” award. He lives in San Diego, California, with his wife Kristine and their two sons, Andrew and Christopher. 

Courtney Gruber

Courtney, a Blonde Ale superfan, joined Drybar as our new Chief Retail Officer in March 2018. She is leading the team to a strategic & scalable plan, as we continue to grow well over 100 shops in North America. Courtney is a veteran leader of multidisciplinary and geographically diverse teams with experience in managing operations, P&L, talent development, customer service and brand excellence for large Fortune 500 and mid-sized specialty corporations. She began her career at Target Corporation and for 10 years in various field leadership roles that spanned from human resources, logistics and field management. After Target, she held executive roles at Nebraska Book Company and Regis Corporation. She recently made the move and relocate to Newport Beach, CA from Denver, CO with her husband and two children.

Sarah Hoffmann

Sarah, a long time Drybar Barfly, is our chief marketing officer. In this role she oversees marketing, creative, e-commerce, customer insights and analytics for the entire brand. She comes to Drybar with over 20 years of experience leading extraordinary brand performance for premier retail fashion and e-commerce companies including J. Crew, Nike Inc.’s Converse and Cole Haan subsidiaries. Sarah started her career in finance at Deloitte, which served as the early foundation of the successful left-brain meets right-brain marketing approach and customer-centric philosophy that she brings to Drybar. Sarah graduated with Honors from the University of Oregon and holds a Certified Public Accountant License. Based on her industry leadership, she was selected for the National Retail Federation’s CMO Council where she currently serves as a member. Sarah relocated from New York City to the west coast, so when she’s not building-out world class teams and strategies, you can find her on the golf course or at the beach enjoying her new California lifestyle. 

Kim Natale

Kim is our senior vice president of product at Drybar, bringing more than a dozen years of experience as a marketing executive and an MBA from Mississippi State University to the table. Most recently, Kim was vice president of marketing at CND (a division of Revlon), where she spearheaded the introduction of Shellac, one of the most successful beauty product launches in recent history. Translation: Kim is kind of a big deal! A full-fledged globetrotter, Kim recently filled her passport on a year-long sabbatical, trekking through 25 countries across five continents. Needless to say, Kim hopes that Drybar goes global (and so do we!) 

Steve Benrubi

Steve is our chief financial officer. His track record for success spans more than 25 years in the financial industry, growing consumer-oriented, multinational companies such as Wet Seal, Domino’s Pizza and CKE Restaurants. He started his career as a CPA with a Big 4 public accounting firm in Detroit, and, although he now resides in Orange County (with his wife of 20+ years, two daughters and son), he still cheers loyally for the Detroit Red Wings. He’s also a fan of family vacations, especially ones that take place on cruise ships. We plan to make sure he keeps going on them so he stays super-happy – after all, he approves our expense reports! 

Steve Labrie

Steve (aka “Mr. 4-1-1”) is the chief information officer of Drybar. He’s been an IT magician for the past 17 years, waving his wand and creating technology that makes consumers smile and cash registers ring. Prior to joining the Drybar family, Steve was vice president of information technology at Patina Restaurant Group, a $400 million corporation. As IT department head, Steve oversaw all technology and telecommunications for the enterprise, which covers 65+ locations and 7,000 employees. Steve’s resume of accomplishments is long, and his skill set is even longer: managing and developing IT staff; building and maintaining vendor relationships; negotiating and managing outsourced IT systems; and building a new and improved flux capacitor. Yep, Steve really does it all! 

Cameron Webb

Cameron is the co-founder and the creative mind behind Drybar’s branding, identity and website. He got his start in advertising as an art director for Merkley and Partners 12 years ago in NYC. He’s worked on ad campaigns for Mercedes Benz, BMW Motorcycles, Fila, Activision, IKEA and Southern California Honda Dealers. More recently he served as a creative director at the prestigious ad agency Secret Weapon Marketing responsible for the Jack in the Box and Southern California Honda Dealer commercials.

Sarah Landau

Sarah is our director of team member experience. As passionate as we are about giving every client the very best experience, we’re equally obsessed with the experience our employees have working for our company. Every day Sarah ensures that the way our team members feel and their greater connection to the company is a priority to the organization and ensures we reflect our 10 core values in all we do. Sarah graduated from Washington University in St. Louis with a degree in finance, and spent a year at Deloitte Consulting in NYC before deciding to jump off the corporate ladder and join us!

Alyson Barker

Alyson is our chief legal officer and corporate secretary. She holds an undergraduate degree in A.B. Government from Georgetown University and received her Juris Doctor from Georgetown University School of Law – no big deal, right? Before joining the Drybar family, Alyson worked as the VP, general counsel for Lucky Brand Dungarees, LLC and, prior to that, was the VP, general counsel with The Wet Seal, Inc. She also served as senior associate with the law firms of Jones Day and Howrey, LLP. When she’s not laying down the Drybar law, Alyson enjoys traveling with her family and is a self-professed shameless lover of dessert! In fact, she openly admits that if bribed with a cupcake, she’ll review a contract much quicker (we’ve already made a “note to self” about that!)

Josh Heitler

Josh is our architect and designer. He's the mastermind behind the look and feel of Drybar. We could go on and on about all his accomplishments and his fancy Harvard pedigree, but we'll leave it at this: Josh is the best architect we’ve ever met. In fact, he may be the best architect that’s ever lived. Josh is the Senior Partner at Heitler Houston Architects, LEED certified, and a member of the American Institute of Architects.

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